Imakethe Yezimpahla Zezemidlalo Zangaphandle Emhlabeni Isethelwe Ukukhula Okuqhubekayo

Ukuhlaziywa kwakamuva kwemakethe kubikezela ukuthi imakethe yomhlaba wonke yezimpahla zemidlalo yangaphandle izokhula ngezinga elijobelelwe lokukhula (CAGR) elingaba ngu-3.5% phakathi kuka-2024 no-2029. Lokhu kukhula okuqhubekayo kuqhutshwa ukubamba iqhaza okwandayo kwabathengi emidlalweni yangaphandle kanye nokuguqukela okuvamile empilweni enempilo.

Izinto ezibalulekile ezikhuthaza ukukhula zihlanganisa isidingo esikhulayo sabathengi sezinto ezikhethekile zemidlalo—ikakhulukazi zemisebenzi efana nebhola likanobhutshuzwayo, igalofu, ukuhamba ngezinyawo, neminye imisebenzi yokuzijabulisa—kanye neziphakamiso zikahulumeni ezisekela ukukhuthaza imidlalo ezingeni eliphansi. Abadlali abakhulu emakethe njenge-Adidas, i-Nike, i-Under Armour, i-New Balance, ne-ASICS bathuthukisa imigqa yemikhiqizo yabo ngokufaka izinto ezinganakile emvelweni kanye nobuchwepheshe obuthuthukisiwe (njengokuxhumana kwe-IoT nezici ezihlakaniphile) ukuze bahlangabezane nezintandokazi eziguqukayo zabathengi abasebenzayo banamuhla.

Ochwepheshe bemboni baqaphela ukuthi nakuba izinselelo ezifana nemikhiqizo eyinkohliso ezimakethe ezisafufusa ziqhubeka, ukutshalwa kwezimali okuqhubekayo ocwaningweni nasekuthuthukisweni kusiza izinkampani ukuthi zigcine ikhwalithi nokuqanjwa kabusha. Ngemali engenayo eyengeziwe kanye nethrendi yomhlaba wonke ekuphathweni kahle, abahlaziyi banesiqiniseko sokuthi isigaba sezimpahla zemidlalo yangaphandle sizoqhubeka nendlela yaso enhle eminyakeni eyalandela.