Amabhakede e-Racket Ahlakaniphile Ashintsha Ukuxhumana Emaphahleni

Izikhwama zamarokhethi ezihlanganiswe nobuchwepheshe ziguqula izinto abadlali abazithola, ngemiklamo enikwe amandla yi-Bluetooth ebusa izihloko ku-2024 Sports Tech Expo eMunich. Izinkampani ezisencane ezifana ne-CourtConnect kanye nemikhiqizo eseyaziwa njenge-HEAD zikhipha izikhwama ezinezilandi ze-GPS ezakhelwe ngaphakathi, izindawo zokubulala amagciwane nge-UV, kanye nezingxoxo ezixhunywe kuhlelo lokusebenza.

Le ntuthuko ibhekana nesidingo esikhulayo sokuba lula—inhlolovo ye-Nielsen ibonisa ukuthi abadlali abangama-73% abancintisanayo bafuna izikhwama ezishaja amadivayisi noma ezilandela izinto ezilahlekile. Isikhwama esisha se-HEAD esingu-$299 i-Smart Tour Bag sihlanganisa nokuvimbela i-RFID kanye nezingxenye zama-racquet ezilawulwa umswakama. "Kuyinto yokuxazulula izinkinga," kuchaza i-CMO ye-HEAD, uDavid Fischer. "Ukukhohlwa ama-overgrip noma ukubhekana namathawula amanzi phakathi nomdlalo kungachitha ukugxila."

Phakathi naleso sikhathi, amapulatifomu e-e-commerce aseShayina abika ukwanda okungu-210% unyaka nonyaka ekuthengisweni kwezikhwama ezihlakaniphile ezisezingeni eliphezulu. Kodwa-ke, abagxeki baxwayisa ngokuhlukana kwamanani, njengoba izikhwama eziyisisekelo ze-nylon zisabusa esigabeni sokuqala esingu-$25–$50.